Privacy Policy

GiddyUp LLC

Effective Date: Updated May 2025

Overview and Scope GiddyUp LLC

We at GiddyUp LLC, (the “Company”, “we”, “our”, or “us”) doing business as Giddyapp, recognize the importance of protecting the privacy of personally identifiable information (“Personal Information” or “PII”) collected about you and other visitors (collectively, “Users”) through our website (the “Site”), our services, and on our mobile application (the “App” or “Platform”), as well as what information we may collect through any third-party application or third-party sites, social networks, or social media sites (such as Twitter, LinkedIn, Google, etc.). This Policy also describes your choices and rights regarding the use, access, and correction or deletion of your personally identifiable information. We are committed to ensuring that your privacy is protected. To that end, this Privacy Policy (“Policy”) discloses our practices regarding the collection, use, and disclosure of the PII we receive through Users’ use of the App and the Site. Unless otherwise expressly agreed to in writing, your Personal Information will be processed according to the terms of this Policy. By using the Site or the App, you accept the terms of this Policy.

Users of the Site, the App, and our services are under no statutory or contractual obligation, or other obligation to provide PII to us. This Policy applies to the Site, which includes website, its subdomains, and all of the websites and internet properties owned or operated by us, regardless of the medium by which the Site is accessed by Users (e.g., via a web or mobile browser) and our App, its features, interface, API’s, push notifications, security, and analytics.

The Site and the App are owned and operated by GIDDYUP LLC. This Policy only applies to Personal Information obtained by us in connection with or related to your use of the Site and the App. This Policy does not apply to information collected by us offline or through other means, including on any other website operated by us or any third party (including our affiliates and subsidiaries), including through any third-party application, site, or content (including advertising) that may link to or be accessible from, or on, our Site or our App. Please read this Policy carefully to understand our policies and practices regarding your personal information and how we will treat it. By accessing or using this Site or the App you agree to this Policy. This Policy may change from time to time and your continued use of this Site or the App means that you are consenting to be bound by the most recently updated version of this Policy.

GIDDYUP LLC does not actively target or market to any EU member state and does not, to its knowledge, process or control any EU citizen personally identifiable information. Despite this fact, this Policy and its enumerated policies are intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and provide appropriate protection and care with respect to the treatment of all of our visitor’s information in accordance with the GDPR.

Information We Collect

We are the sole owner of information collected on the Site and the App. We collect several types of information from and about Users of the Site and the App, including:

Personal Information: We may collect PII from you when you complete forms, navigate web pages, and in connection with other activities, services, features, or resources we make available on the Site or the App. PII means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. PII does not include publicly available information from government records, deidentified or aggregate information.

The types of PII we have collected, used, stored, and disclosed in the last twelve (12) months include the following categories of information:

Type(s) of Information:

Category:

First Name, Last Name, Email, Phone Number, Postal Address, IP Address, etc.

Identifiers

Credit/Debit Card Number, Expiration Date, Security Code

Financial Information

Age (18 years or older), medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information

Characteristics of protected classifications under US law

Professional or Employment-Related Information

Current or past job history or performance evaluations

Records of personal property, tax information, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Commercial Information

Browsing History, Search History, Interactions with the Site

Internet or Other Similar Network Activities

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Inferences Drawn From Other Personal Information

Geolocation, beacon based location, GPS location

You may disable our use of certain identifiers and activities through your device or browser settings.

Geolocation Data

Sensitive PII: We may collect PII revealing: [driver’s license, state identification card, or passport numbers, account log-in, financial account, debit card, or credit card numbers in combination with any required security or access code, precise geolocation, racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, the contents of mail, email, and text messages, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation] (“Sensitive PII”). We shall seek explicit consent from Users prior to processing Sensitive PII.

Deidentified Information: We may collect deidentified information from you and aggregate information that may not by itself reasonably identify you as the source when you navigate the Site or App (“Deidentified Information”). Deidentified Information may include: (i) device type, (ii) device operating system, (iii) internet browser type, (iv) internet service provider, (v) referring/exit pages, (vi) date/time stamp, and (vii) clickstream information. We will take reasonable measures to ensure that Deidentified Information we collect is not personally identifiable and may not later be easily used to identify you as required by applicable law.

Children’s Information: The Platform is intended for individuals eighteen (18) years of age or older. We do not knowingly collect or sell the PII of consumers under the age of 18. For consumers under the age of 18. If we become aware that we have collected Personal Information from a child under 18 without the appropriate authorization, we will delete such information promptly.

To exercise this right, please contact us by submitting a verifiable request to our privacy team at: hello@getgiddy.app

How We Collect Information

The information we collect depends on what Users do when they visit or utilize the Site or App. We collect PII and Deidentified Information in various ways, including:

Directly from You: We collect PII when you voluntarily submit PII to us while completing forms on the Site and in connection with other activities, services, features, or resources we make available on the Site or the App. The PII we collect depends on what you do when you visit or utilize the Site or how you choose to communicate with us.

Through Your Use of the Site: We may collect PII and Deidentified Information that your browser transmits when you visit the Site. We may also collect Deidentified Information about how you access and interact with the Site through the use of automated tracking technologies, such as session cookies, persistent cookies, and web beacons.

We automatically collect certain information when you visit, use or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your Internet Protocol (IP) address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Policy.

Like many businesses, we collect information through cookies and similar technologies. A cookie is a small data file that is written to a computer's hard drive by a web browser. A cookie file can contain and/or automatically collect information, such as a user identification code or IP address that a website will use to track the pages and number of times you have visited. The data read from these cookies may be linked to personally identifying information and non-personally identifying information. We may collect and use non-personally identifying information to help us improve our services, customize your experience and analyze use of our services. This Policy does not limit our use or disclosure of collected non-personally identifying information. We reserve the right to collect, use and disclose such non-personally identifying information to our partners, advertisers and other third parties at our sole discretion.

We and our partners may use cookies and similar technologies on the Site to personalize and optimize your browsing experience by: providing you tailored content, enabling social media features, safeguarding against spam and malware, analyzing trends, traffic, and user behavior, administering the website, gathering demographic information about our user base as a whole, tracking web and advertising analytics throughout the Site, remembering preferences and voluntarily-submitted information (e.g. name, email), performing location-related functionalities and analytics, participating in market research (e.g., website ratings), and educating us about how the Site can continue to be improved. You may turn off cookies in your browser or have your browser warn you before accepting cookies. If you choose to turn off cookies, you may not be able to experience all of the features on our Site.

Cookies fall into the subcategories below:

Essential Cookies. Certain cookies are used for specific purposes that are essential to your secure use and navigation of the Site and App. Without them, we may not be able to provide core Site or App functions and features to you, and the Site would not operate as well as you or Company would like. These cookies collect and use information such as your server preferences, single-session data and corresponding identifier, web beacons and log files, and other credential-related information. Essential cookies also help inform Company whether you require, or have already been served, an affirmative consent request in connection with our data policies. Essential cookies also include analytics cookies, which provide us data that allows Company to better understand its users and improve the Site based on what we have learned from that data.
Preference Cookies. Other cookies are used to collect and process information about your preferences and similar choices in connection with the Site in order to optimize your browsing experience. Preference cookies include social media cookies, which collect information about your social media usage and other data you may have provided in connection with such usage (if you access the Site through a social media website or mobile application, you may have social media cookies). If you wish to modify or change your social media cookies, please visit the appropriate social media website and review the settings related to your applicable social media account(s).
Advertising Cookies. To help support the Site and further tailor your experience, Peoples and certain of our third-party providers may also use cookies on the Site to personalize the content you may be shown. Some advertisements may use advertising cookies to provide targeted advertisements that may be more consistent with your interests than non-targeted advertisements. Peoples does not provide user information to third parties except in connection with the Site or as required by law.

Through the Use of the App: We may collect PII and Deidentified Information that your use of the App. Mobile phone applications use various alternatives to cookies for tracking and storing data, such as device identifiers, local storage, SDK’s and API’s from third parties, and in-app data bases. These tools are used for user authentication, personalization, analytics, advertising tracking, and remembering preferences or sessions.

Web Beacons: Our web pages may contain electronic images known as web beacons (invisible images often referred to as pixel tags or clear GIFs) on the Site in order to recognize users, assess traffic patterns, identify preferred content, and measure Site engagement. We may also include web beacons in our e-mail messages in order to count how many e-mail messages have been opened, for example.

Some of these web beacons may also be placed by third-party service providers to help determine the effectiveness of advertising campaigns. These web beacons may be used by third-party service providers to place a persistent cookie on your computer. This allows the service provider to recognize your computer each time you visit certain web pages and compiles anonymous information in relation to those page views, which in turn enables us and our third-party service providers to learn which advertisements bring you to our website and how you use the Site.

Log Files: Our servers log information about your IP address, your browser type, and the current URL you are requesting. This information is always provided by your browser and automatically logged. These log files are stored in a secure location and used in our internal analysis of traffic patterns.

Analytics: Services providing analytic tools (“Analytic Services”), which may include, without limitation Google Analytics®, may be used with the Site which transmits website traffic data to servers in the United States. Analytic Services do not collect personal information, identify individual users, or associate your IP address with any other data. We do not share any personally identifiable information with our Analytic Services in connection with their performing of any services on our Site. We use reports provided by Analytic Services to help us understand website traffic and webpage usage. Each of these services has their own Policy that you should refer to.

From Third-Party Services: We may collect PII about you from third parties whose privacy practices may differ from the practices described in this Policy. We do not make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available through third parties. Your use of third parties’ services and/or third-party websites is governed by and subject to the terms and conditions of those third parties and/or third-party websites. We encourage you to carefully review the privacy policies and statements of such third parties and/or third-party websites.

How We Use Information

We may use Users’ PII for lawful business purposes: (i) as necessary for the performance of our contract with Users, (ii) for our legitimate interests, so long as they are not overridden by Users’ own rights and interests, or (iii) as required by law. These purposes include:

Delivery of the Services: We may use your PII to connect you with other Users of the Site or App to connect Users who may independently arrange equestrian-related services, including transportation. The use of our Site and App is designed solely to connect Users in the equestrian community to make arrangements for transportation of horses or other animals and related equipment and personal property. We do not engage in negotiating or facilitating the terms and conditions by which Users may independently agree to connect with one another for purposes of arranging for such transportation.

Direct Marketing: We may use your PII to send you promotional materials. You have the right to opt-out of receiving direct marketing.

Customer Service and User Communications: We may use your PII to help us respond to your inquiries, questions, requests, and support needs more efficiently.

User Experience Personalization: We may use Users’ PII and/or Deidentified Information in the aggregate to analyze Users’ browsing and usage activities and patterns in order to understand Users’ interests and preferences with respect to the Site and our services. This will help us optimize your experience on the Site.

Business Optimization: We may use your PII and/or Deidentified Information to improve the content on our web pages, to customize the content and layout of our web pages, and in managing our everyday business needs. We may also use your feedback to improve the Site and our services. All of this is done with the intention of making the Site more useful for you.

Safety and Security: We may use your PII and/or Deidentified Information to promote the safety and security of the Service, our users, and other parties. For example, we may use the information to authenticate users, protect against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our terms and policies.

We will not collect additional categories of PII or use PII we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Site are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Site. The information they collect may be associated with your PII or they may collect information, including PII, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Disclose Information

We do not sell your Personal Information. We may share Personal Information with service providers and marketing partners for business purposes, subject to your rights under applicable law, including the right to opt out of certain data sharing practices.

To Our Affiliates: We may disclose your PII to affiliates, including companies within the GIDDYUP LLC group.

To Contractors and Service Providers: We may disclose your PII to third party contractors and service providers that assist us in providing user support, communicating with Users, and promoting our services, as well as third party contractors and service providers that provide other services to us relating to our services and/or the Site.

To Third Party Marketers: We may disclose your PII to third parties to market their products to you if you have not opted out of these disclosures.

Law Enforcement, Safety, and Legal Processes: We may disclose your PII to law enforcement or other government officials if it relates to a criminal investigation or alleged criminal activity. We may also disclose your PII: (i) if required or permitted to do so by law; (ii) for fraud protection and credit risk reduction purposes; (iii) in the good-faith belief that such action is necessary to protect our rights, interests, or property; (iv) in the good-faith belief that such action is necessary to protect your safety or the safety of others; or (v) to comply with a judicial proceeding, court order, subpoena, or other similar legal or administrative process.

Sale or Acquisition of Assets: If we become involved in a transaction involving the sale of our assets, such as a merger or acquisition, or if we are transferred to another company, we may disclose and/or transfer your PII as part of the transaction. If the surviving entity in that transaction is not us, the surviving company may use your PII pursuant to its own privacy policies, and those policies may be different from this Policy.

Security

The security and confidentiality of your PII is very important to us. We use commercially reasonable security measures to protect your PII on the Site. However, no data transmitted over or accessible through the internet can be guaranteed to be 100% secure. As a result, while we attempt to protect your PII, we cannot guarantee or warrant that your PII will be completely secure (i) from misappropriation by hackers or from other nefarious or criminal activities, or (ii) in the event of a failure of computer hardware, software, or telecommunications networks.

Your information may be stored on servers owned and operated by Peoples and its affiliates or by other cloud/software service providers (“SaaS Services”) and located in the United States. Our SaaS Services are committed to using industry-standard physical, electronic, and organizational safeguards to protect information against loss or theft as well as unauthorized access and disclosure to protect individuals’ privacy and to employing security techniques to protect such data from unauthorized access. We follow generally accepted industry standards to protect the Visitor Information submitted to us, both during transmission and once we receive it. When entering Visitor Information on the Site, look for the secure icon (typically an image of a lock) and ‘https’ designation in the address box of your browser window that indicates you are on a secure page.

However, it must be noted that “perfect security” does not exist today. If you are concerned that your privacy may have been breached, please contact us using the contact information provided at the bottom of this Policy.

Data Retention

We will retain Users’ PII (including Sensitive PII, where applicable) while they maintain an account with us or to the extent necessary to provide the services through the Site. Thereafter, we will keep PII for as long as reasonably necessary: (i) to respond to any queries from Users; (ii) to demonstrate we treated Users fairly; (iii) for ordinary business continuity procedures; or (iv) to comply with any applicable laws. We delete PII within a reasonable period after we no longer need the information for the purposes set out in this Policy.

Legal Rights

State Privacy Rights and Contacting Us

Depending on your state of residence, you may have certain rights under applicable U.S. state data-privacy laws, which may include, but not be limited to, the right to:

Know that Personal Information we collect about you, howe we use it, and with whom we share it;
Request access to the Personal Information we maintain about you;
Request correction of inaccurate Personal Information;
Request deletion of your Personal Information;
Opt out of the sale or sharing of your Personal Information, to the extent it occurs; and
Limit the use and disclosure of certain Sensitive PII.

To exercise any of these rights, or to make an inquiry regarding our collection, use, or processing of your Personal Information, please contact us by one of the following methods:

Email: hello@getgiddy.app

We will verify your request in accordance with applicable state laws and respond within the time period required by law. Please note that certain rights may be subject to limitations under applicable law.

Right to Limit the Use of Sensitive PII

You have the right to direct us to limit our use of your Sensitive PII to that use which is necessary to perform the services. To exercise your right to limit our use of your Sensitive PII, you may submit a request to us by clicking the “Limit the Use of My Sensitive Personal Information” link on our homepage or by visiting the following link:

Limit the Use of My Sensitive Personal Information

You do not need to create an account with us to exercise this right. We will only use PII provided in a rights request to review and comply with your request.

Withdraw Consent

Generally, we do not process PII based on consent. However, in the event we do, you have the right to withdraw your consent at any time, without affecting the lawfulness of the processing based on said consent before its withdrawal. If you would like to withdraw your consent, please contact us at the Contact Information provided below.

Cross Border Data Transfer

All PII collected through the Site or the App is processed and stored within the United States. We primarily store data in the United States. However, some third-party service providers may process data outside of the United States.The Company does not transfer, store, or otherwise process PII in jurisdictions outside the United States. Accordingly, we do not engage in cross-border transfers of PII.

SPAM

We do not participate in bulk email solicitations that you have not consented to receiving (i.e., “Spam”). We do not sell or disclose customer lists or email address lists to unrelated third parties. Except as otherwise provided herein, we do not share PII with any third-party advertisers.

Third Party Links

The Site may contain links to other websites or applications (“Linked Sites”) that are not owned by the Company. We do not control the collection or use of any information, including PII, which occurs while you visit Linked Sites. Therefore, we make no representations or warranties for —and will not in any way be liable for—any content, products, services, software, or other materials available on Linked Sites, even if one or more pages of the Linked Site are framed within a page of the Site.

Furthermore, we make no representations or warranties about the privacy policies or practices of the Linked Sites, and the Company is not responsible for the privacy practices of those Linked Sites. We encourage you to be aware of when you leave the Site and read the privacy policies of Linked Sites.

Modifications

We reserve the right to update this Policy from time-to-time in our sole discretion. If our privacy practices change materially in the future, we will post an updated version of the privacy policy to the Site. It is your responsibility to review this Policy for any changes each time you use the Site. We will not lessen your rights under this Policy without your explicit consent. If you do not agree with the changes made, we will honor any opt-out requests made after the Effective Date of a new privacy policy.

Accessing, Updating, and Controlling Information

If you ever wish to access, update, change, delete, opt-out of us sharing, or otherwise control your PII, or cancel your user account you may do so by making such changes through your user account or contacting us at the Contact Information provided below. To help us process your request, please provide sufficient information to allow us to identify you in our records. We reserve the right to ask for additional information verifying your identity prior to disclosing any PII to you. Should we ask for verification, the information you provide will be used only for verification purposes, and all copies of the information will be destroyed when the process is complete.

If you wish to opt-out of receiving update messages and/or direct marketing communications from us, you may opt-out by (i) following any instructions included in the communication or (ii) contacting us at the Contact Information provided below , or (iii) by making such changes through your user account. Please be aware that although you may opt-out of update messages and/or direct marketing communications, we reserve the right to email you administrative notices regarding the Site, as permitted under the CAN-SPAM Act.

We will make commercially reasonable efforts to respond to opt-out requests and handle requests to access, update, change, or delete PII without unreasonable delay and in any event within one month of receipt of a Users’ request. Where circumstances require, we may extend the reply period for an additional two months.

Contact Information

If you have questions about this Policy or wish to contact us with questions or comments, please contact us at:

Attn: Giddy Team
GIDDYUP LLC
Giddyapp
hello@getgiddy.app

Effective Date

This Policy was last modified as of the effective date printed above. This version of the privacy policy replaces and supersedes any prior privacy policies applicable to the Site or the App.